THE ZOLDER MUSEUM
Dream come true
The Zolder Museum started in March 2012 as an artistic research project; I wanted to create an environment which feels like home for art, artists and viewers, to understand the initial human need for artistic creation and, more importantly, what this creation (art) can do; I called myself the director because I wanted to appropriate the power I felt I lacked as an artist within the art world structure. In order to gain deeper understanding for the subject and matter of artistic practice I needed to put myself in a situation through which I can simulate the existing social arrangement the art world is based upon and observe and direct its development and growth.
The space of approximately 30 m2 is divided between a gallery, office, library, museum shop and storage room. Openings and events in the Zolder Museum are directed according to its physical confines; 15 visitors can visit the museum at the same time. My interest is to produce a strong sense of community among local artists based on compassion and mutual interests in creation and art; not a large network of art associates driven by competition. These simple directions produce concentration and focus on art rather than on social event.
The Zolder Museum is simultaneously developing in two directions; the development of the museum as an art institution and the development of the museum as my art work. These two directions are intertwined and one is affecting the other by becoming one unanimous movement. The way I organize the museum is in the center of my artistic practice. All arrangements within the Zolder Museum whether artistic, curatorial, organizational or bureaucratic are part of the art work.
The Zolder Museum is a movement of ideas as much as it is the physical space; it is an attitude towards artistic creation and life as much as it is an art institution. As a founder and a director of The Zolder Museum, whose artistic practice is being the director of a self-made museum, I think of the Zolder Museum as a meeting space directed by one continuous thought/question: how do we contribute to the existing social environment seen and defined as reality? Can art effect the betterment of that reality? Can it create the reality? If it can, what kind of reality is necessary to be created? These questions are asked in the silence of my own heart and working on finding out answers is both, part of my professional activity as an artist and a personal life-long journey.
My main interest lies in the creative art, rather than in critical art (what art can create- not what it can criticize). If used properly rather than abused, art can create a space, a field of immanence on which higher state of awareness can occur. Focusing on the potential artistic practice contains and accumulating practical knowledge of ways this potential can be used are my main artistic and personal concerns.
The Zolder Museum started partly because I had a strong need to stay with my work and make a long term project that has the ability to stretch through time in all directions (past, present and future i.e. art history, contemporary art and art of future generation artists). I started to study art history in a personal way, thinking of my art practice as continuation of artistic creation of all those who came before me and laying down a foundation for all those who will come in the future development of art.
Since the very beginning of the Zolder Museum I have been thinking of economy and in what ways can I make the Zolder Museum and myself as an artist and its director financially self-sustainable. For economic and commercial (advertisement) purposes I started The Zolder Museum fashion brand called THE FASHION OF CHRIST and the Zolder Museum Paper, which are sold in the Zolder Museum and during presentations which take place out of zolder.
The Zolder Museum is a communal project and it is supported by a strong, growing community who feels the necessity for a small, intimate corner of the art world. The Zolder Museum would not be possible without generous moral and advisory support from all artists who exhibited/gave talks in the Zolder Museum since its beginning.
In March 2014, in the Spirit of Constant Change the Zolder Museum transformed from its museum form into the fashion form; The Fashion of Christ is now formally doing the work which was for two long years appointed to the Zolder Museum.
I would like to express my deep gratitude to the form- the museum- for serving its purpose of being my personal joy-ride.
Founder and EX-director of the Zolder Museum: Iva Supic Jankovic
The Zolder Museum program and the UNIVERS(E)ity was funded by: Amsterdam Funds for art AFK